Friday, July 20, 2012

Fundraising Through Advertisements on City Assets

Chicago is planning to raise $25 million by selling advertisements on city assets. It has hired an ad agency to act as a consultant to support this marketing initiative. Chicago has tried this approach before with mixed results. For example, Pfizer was allowed to paste its ads on a pickup truck last year. The city hopes to sign similar deals with other corporate sponsors.

But past municipal advertising endeavors in Chicago have failed to meet expectations. Mayor Richard Daley's 2010 push to raise millions by allowing businesses to slap their names on holiday decorations on the city's most prominent bridge houses fell flat.”

Here is a video clip about a similar debate in Florida:



Reference: Byrne, John, City Hires Advertising Consultant, Chicago Tribune, July 15, 2012
 
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